Several months ago, I wrote Part 1 and Part 2 of How to Write a Blog and How to Monetize Your Blog. But I recently have been getting some questions about “what’s next”? What happens after that first brand reaches out to partner with you? You’re so excited that a brand wants to work together, but how do you know you’re getting a good deal? In short, don’t always say “how high?” when they say “jump”. It’s hard to know the value on your work as a blogger/influencer when you’re just starting out. So let me help you navigate that path.
There are a few things you need to consider when you want to start monetizing your blog.
A likely first step will be a brand reaching out to you via dm or in a comment about becoming a Brand Ambassador for their small shop or business. What’s a Brand Ambassador? A person who is paid (with money, product or (oftentimes) a discount) to promote a company’s product or services. Sometimes, a brand will have a Brand Ambassador Search, where they’ll ask bloggers/influencers to apply to their Brand Ambassador Program.
**When a “brand” comments on one of your posts, like the photo below, it’s a scam. That’s not a good “brand” to work with. Don’t even waste your time following up. In fact, I report these comments as spam. A brand you want to work with will either DM you or send you an email. Better yet, they DM you and follow up with an email as well. That’s professional. Always try to get them to email you. Then you can see which brands are really interested and professional to work with. That trick alone does a lot of the “weeding” for you.
It’s really exciting to get your first gig! And you probably want to say ‘yes’ right away! But as you grow your account and receive more offers, you should consider a few things to make sure you’re not being taken advantage of by brands. Never agree to something without signing a contract or influencer agreement. The first thing you should ask yourself is: “Is this brand one that I truly love their product, can see myself and/or my family using in our everyday lives?” If you answer ‘yes’ to that question, then here are a few things to keep in mind: (All of these things should be included in a contract you sign before working together.)
1. What is the brand going to give you?
Are they giving you a certain number of free products per month? Or just a one time gifting? Are they going to give you a percentage of sales? That’s called being an affiliate. Or are they just giving you a discount on their products?
**NEVER WORK WITH A BRAND THAT REQUIRES YOU TO PURCHASE THEIR ITEM FIRST. That’s not a partnership nor a brand ambassadorship. They may disguise the “offer” by giving you a discount code for your followers. They may even give you a small percentage of sales you generate from your code. You should be receiving a certain amount of free product (at the very least) in order to agree to a partnership.
2. What is the brand asking of you?
How many times does the brand want you to post for them? And what kind of posts do they want (stories, static posts, blog posts, etc)? And do they want to use your photos for their own marketing, social media, website, etc?
Then you have to weigh what they’re asking of you, with what they’re going to give you? Is it a fair partnership? It has to make sense for both of you. For example, if a brand wants 8 static Instagram posts in a month in exchange for 2 free items and a 15% discount for your followers, that isn’t a fair trade. It’s enticing when a brand shows interest in you, but be sensible about these partnerships. Brand Ambassadorships are a great stepping stone on the road to being an influencer, but be wary of brands who may try to take advantage of bloggers who are new to the influencing scene.
Regarding brand usage of your photos — read the fine print. Remember that brands typically pay thousands of dollars for their photography, ads and website. So when they want to use your photos for their print ads, website, and other digital marketing, you really have to make sure it really makes sense for you. Other times, they’ll just want to repost and repurpose your content on their social channels, which is a bit different than using your content for all of their marketing needs. This is a more reasonable ask in exchange for product, in my opinion. And I think it’s totally acceptable and professional to bring up any questions surrounding usage clarification before you sign a contract.
Other things to keep in mind:
- Length of contract
- Room for growth with the company
Now it’s time to weigh the pros and cons.
Pros: If you do a good job with this first partnership, you’ll likely be on the brand’s radar for future projects. If this collaboration is a product-only exchange, you can eventually come back to them and negotiate for pay or more product. And obviously, you already love this product, love the brand and use it organically in your every day life.
Cons: The brand is asking for a lot of content in exchange for not so much product or pay. The brand wants full usage rights for your content and photos.
Weigh these pros and cons. Listen, if you’re not too stretched for time, and you’re looking to get your feet wet in the blogging/influencing world, then it’s definitely worth it to try a partnership like this, even if the brand is asking for a bit more than they’re giving. It’s a great experience! Just know when “too much is too much”. These are great collaborations to use to slowly build your media kit (your one-pager that’s essentially your resume for brand partnerships).
As you start getting these smaller gigs, you can start to be a bit pickier about the terms and if you want to accept or not. Eventually, you can request payment that is commensurate on your experience, and you’ll have other successful partnerships to show to new brands in your media kit.
And last but probably the most important…disclosures!!!
Whether you receive free product, a percentage of sales or a flat compensation in exchange for your content and posting, you must disclose to your audience with the appropriate hashtags. Not only does it delegitimize the blogger/influencer business when certain bloggers don’t disclose to their audiences, but it’s actually against the law (FTC) to not disclose your partnerships.
I know that many new bloggers don’t like to disclose because they don’t want their audience to think their page is one big advertisement, or because there are stigmas against sponsored content. But here’s the newsflash: the reason there are stigmas against sponsored content is BECAUSE of the bloggers who don’t disclose. Don’t be a part of the problem. Be the blogger/influencer that helps to continue to legitimize this rapidly growing industry.
Start out your blogging careers on the right foot by using #ad #sponsored #gifted or #affiliate based on the type of collaboration. And #spon or #freestuff doesn’t count.
I hope this post was informative and helpful for you, whether you’re a new blogger, seasoned blogger or someone who just wants a little insight into the influencer marketing industry. There’s room for everyone here because everyone has their own unique voice to share with the world. Believe in yourself, and give it a try. I can’t wait to see the content you create!
Thank you,it was helpful.eventually getting a lot of messages regarding becoming a brand ambassador.Well most of them wants me to buy stuff on discounted price.Few sounds sensible but most of them are like fake accounts with same contents with different username
I’m so glad you found it helpful, and congrats on brands starting to reach out! On principle, I believe you shouldn’t accept any offer that requires you to purchase an item. If a brand wants to work with you, they send the item, free of charge. And if it looks spammy, trust your gut. It probably is! Keep it up! Xo
Hello! I received a collab request, however, I don’t have a large following, and it never crossed my mind to be an influencer, though it does seem exciting! What advice would you have for someone who doesn’t have much experience with branding or who doesn’t have a large following on Instagram? I want to show myself in a positive light, but I also want to be honest and fair.
Hi Jasmine! What a great question! My best piece of advice is to always stay true to your values, and then there’s no way you would misrepresent yourself! A mistake many bloggers make early on is to take collaboration opportunities just because it’s exciting! But I promise it will serve you and your community in the long run to only ever promote products that you truly love and can stand behind. That’s where many influencers go wrong. Hope that helps!
Hi Alissa,
This was such a helpful post, being new to this whole brand deal thing I feel it can be a bit overwhelming. I do have one question if you don’t mind me asking, I wrote a blog post and the brand reached out to me and asked me to share my blog post images on my Instagram feed so they can share them on their feed/stories with credit to me, however I don’t really want those images on my feed. Do you have any advice on how I should respond?
Many Thanks
Ashlea
Hey Ashlea,
Thanks so much for the question! There are a couple of parts to this question. 1) Was this a paid blog post from this company? If so, what were the terms of the photography and their usage rights? Was there a social media share included in a contract? And 2) Aside from my first question, if you don’t want those images on your feed, you have a couple of options. You can give them the images to use on their social channels, although I do caution just giving your images away for free because brands should be paying for that. But again, it depends where you are in terms of this partnership. Or you can always tell them no or request payment — again, depending on the terms of the relationship. I hope this helps! Sorry there were a few loose ends so I couldn’t answer fully. Good luck!
Is there a good way to respond for ambassadorship requests that want you to purchase an item to let them know you are interested….if they want to send you an item?
Hey Megan! Great question! Unfortunately, I feel like brands are doing this more and more, and at least in the blogging circles I run in, this is a big no-no for the creator. A brand should NOT be asking you to buy an item and THEN promote it. If they want to work with you, they need to AT LEAST send you the product for free. A response suggestion: “I’m very interested in working with you all; however, I can only commit to promoting items that are sent to me in-kind (meaning in exchange). Please let me know your thoughts to making this work.” Or something like that. Same goes for partnerships that want to only send you something, if you want payment. Just say, “I would love to make this work; however, I am not currently accepting in-kind partnerships. If your budget ever changes, please be in touch!” Or something like that. Hope that helps! xo
Thank you for posting this! All of these tips are super helpful. What would you say to a brand that asks you to purchase the item, then they will refund you 100% when the content is posted? These are very shady and I get them on the daily! Also, when do you feel is the most appropriate time to send the media kit? I haven’t used mine yet, but I’d like to since they are very beneficial!
Hi! As a rule, never agree to that kind of “collaboration”. A brand should be sending you the product (and sometimes payment as well) if they want you to promote them. Re: the media kit, when a brand asks to work together, you can respond in a message and say something like “Thanks so much for reaching out. I’d love to discuss more. Here’s my media kit for a start. Looking forward!”
Hey I loved this blog and 100% should have read it before accepting a ambassador thing but I have a question how do you get out of having a code and being a ambassador
Hi — so glad you found the blog helpful! If you were under a certain timeframe in a contract, it’s a bit harder to get out. But if not, you can just say that you don’t feel you’re gaining as much out of the partnership as you had hoped, and you feel it would be better for both of your brands if you parted ways. Or something along those lines. Hope that’s helpful!
Hey some asked me to do a business collab with them, when do I send them my address?
Hi! That’s a great question! I would say you send them your address a) when they ask for it, and b) when you’re comfortable enough with your contact at the brand to know that it’s a legit collaboration. If you’re doing enough sponsored content where the companies need your address, you can always get a pretty affordable P.O. or UPS mailbox. I did that for a while to maintain privacy. Most of all, use your judgement and trust your gut!
I have had many brands that are reaching out offering free product but I have to pay shipping. Is this still a good brand or is it a scam?
Hi Jada! I don’t know if it’s necessarily a scam, but I would never pay shipping to promote a product. The brand is either not invested or it could definitely be a scam. Good rule of thumb: always pass on deals like this.
Hey,
Great help💕
My question is If a brand is offering just one time product and in return asking for full rights of reels or posts made, is it fair?
Plus I just received an offer from a brand and they are asking about different packages I have. Tbh I don’t know what does it mean? How should I respond to it? Kindly advise.
Hi Sabeen! Great questions! In short, NO, it’s not fair at all for a brand to be asking full rights in exchange for a one-time product. But brands continue to do this because there are creators who allow it to happen and accept this “trade”. I suggest saying something along the lines of, ” While I appreciate and value your product, it takes a lot of time and hard work on my end to create marketable content. I will not be able to sign off on full rights of my content without a paid contract. If you’d like to discuss a budget for this campaign further, I’d love to move forward.” Doesn’t have to be those exact words but something along those lines.
Second, when a brand is asking for your packages, they are asking for a media kit or rate sheet. Different packages of deliverables (types of content) you can offer and what you charge for them. Hope this helps!
I have been approached to promote clothing items on my IG acct which is mainly dance content reels with 40k followers. Some are asking for a collab post for sending me their brand tees or outfits. I don’t really wish to make a collab post but would rather make a reel on my acct and tag their brand and tag #gifted Would I need a contract to accept their free gift products or is an email sufficient to clarify expectations. What should I specify and how as documentation of gift acceptance and obligations?
Hi! I would be very clear with your terms and expectations. I think with gifted product, an email confirmation is fine. Let them know what you plan to do, and say that as long as they’re okay with that, then you are happy to move forward. I do think that with an account of 40K, you could likely be charging people, in addition to product. It sounds like it could be a great time to monetize! I hope this was helpful!
Where do I stand if I agreed to a collaboration, a product in exchange for a youtube video promoting the product, then upon receiving the product and further research of the company I am no longer comfortable doing it? Can I back out?
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